Market Reports Austria

Alongside (e-)cargo bikes, sales of (e)folding bikes like those offered by Viennese bicycle supplier Vello also shifted up a gear in 2023. – Photo Vello Bike

E-bikes take the lead in tough Austrian bike market

VIENNA, Austria - Even though the Austrian 2023 bicycle market recorded a double-digit drop in both volume and value sales compared to the previous year, there are several positives to point out. Sales topped €1 billion for the third consecutive year in a row and e-bikes now account for three quarters of the market value. Leasing and investments in cycling infrastructure are also positively influencing the market.

E-city and E-trekking bikes in particular are growing in Austria, thanks in part to government subsidies. – Photo KTM

Austrian e-bike sales crack €1 billion mark in 2022

VIENNA, Austria - The Austrian bicycle market once again broke records in 2022. Both unit and value sales topped those in 2021, with the total sales value amounting to €1.39 billion. More importantly, e-bike sales alone cracked the €1 billion mark for the first time, accounting for 74% of the sales value.

Austria's number two bike producer, modular system provider Simplon Fahrrad, is expanding vigorously at its headquarters in Hard at Lake Constance. - Source Simplon Fahrrad

Austrian market breaks €1 billion barrier in 2021

VIENNA, Austria - Along with other European nations, bicycle and e-bike sales in Austria last year were also harmed by serious supply bottlenecks. The demand outstripped supply. Nevertheless, champagne corks popped when the domestic bicycle industry was able to break through the magic €1 billion value sales barrier for the first time in 2021.

A majority of Austria’s e-bike sales are categorized as ‘E-Bike STVO’ which means they are street-legal. – Photo KTM Fahrrad

Austrian e-bike sales crack 200,000 units barrier for the first time

VIENNA, Austria - E-bike and bicycle sales volumes in Austria had leveled off at around 400,000 units in the past 10 years. In 2020 the market situation changed drastically and this was by no means solely due to COVID-19. For the first time the market came close to the 500,000 unit threshold.

An e-bike assembly with an in-tube frame technology. - Photo KTM Fahrrad

Mixed fortunes in Austria as bicycle sales drop but value rises

VIENNA, Austria - With a Corona-related delay, the Austrian Association of Sporting Goods Manufacturers and Sports Equipment Suppliers (VSSÖ) presented its latest year 2019 bicycle and e-bike statistics. It can be best expressed in the crisp short formula, 'units down, value up'.

E-bike production at Austria’s biggest KTM Fahrrad. – Photo KTM Fahrrad

Austria's (Electric) Bike Sales Reaches Record Highs

VIENNA, Austria - 2018 wasn't only a good year for bicycles in Germany, but also in neighboring Austria. The main trend here is the same as in many other European countries: e-bikes, e-bikes and e-bikes. Growing to a 33 percent market share (2017: 29 percent), Austria is now one of the biggest EU e-bike markets; in fact, the third largest (behind Belgium and the Netherlands and before Switzerland and Germany).

E-Bikes are widely rented out to cyclists touring Austria. - Photo Vienna city council

E-Bikes Rocked Austrian Market in 2017

VIENNA, Austria - Good News from Austria. With total sales of 120,474 e-bikes the 'e' category reached a 29.1% share in the total bicycle sale of the country in 2017. According to industry association VSSÖ 'electric' is growing to make up a third of Austria's market.

Custom builder Simplon is the second-largest Austrian bicycle producer next to KTM. Simplon’s total production stands at 11,000 to 12,000 units. – Photo Jo Beckendorff

Austrian E-MTB Sales Skyrockets

The outlook of the Austrian bicycle industry is very positive due to skyrocketing e-bike sales. Nevertheless the overall market decreased last year by 2.8%.

Austrian Bike Sales Back on Track

Austrian Bike Sales Back on Track

VIENNA, Austria - Bike sales in Austria turned around last year, compared to a disappointing 2013. Due to a rainy summer Austrians bought 6.8% fewer bikes in 2013. Better conditions in 2014 boosted sales again with a 5.1% increase. Also in Austria, e-bikes were outperforming all other categories.

Austrian E-Bike Market Continues to Expand

Austrian E-Bike Market Continues to Expand

VIENNA, Austria - Like in Germany sales of electric bicycles continued to grow in an Austrian market that suffered from bad spring weather conditions ...