In 2020 brands had to quickly adapt their way of presenting new models. In Switzerland,  Komenda held their first ‘hybrid" event – with limited on site participants and online streaming. – Photo Peter Hummel

Swiss bike sales exceed half million mark but it's not all...

SOLOTHURN, Switzerland - Swiss bicycle and e-bike sales in 2020 at a first glance represent the rising popularity of cycling as a means of transport and fitness. With 171,132 e-bikes sold a new record was reached and total bike sales tipped the half million mark. However, with the Swiss bicycle association's surveys data coordinating with federal customs figures for the first time, the official Swiss sales statistics not only show a sharp rise, but also more 'accurate' figures.

Tour de Suisse Rad recently opened a new factory in Kreuzlingen, Switzerland. - Photo Peter Hummel

Swiss e-bike market share still increasing

SOLOTHURN, Switzerland - The Swiss bicycle trade can look back on a successful 2019: the number of bicycles sold increased to 363,497 units, an increase of 5.2%. The sales growth in 2019 doubled compared with 2018. The market expansion was mainly due to high demand for e-bikes, where the market share increased from 32.3 to 36.6%, the industry association Velosuisse reported.

Swiss companies such as Komenda were still able to deliver even during the peak season. - Photo Peter Hummel

Swiss E-Mountainbike Sales Doubled

BERN, Switzerland - The Swiss e-bike sales broke a new record in 2018. As expected, the e-bike sales volume passed the threshold of 100,000 units. With a total of 111,000 units, almost every third bicycle sold in Switzerland was electrified. In e-bike market share, this puts Switzerland in third place after the Netherlands (40%) and Austria (33%).

Popularity of e-MTBs, produced here, is fast growing in Switzerland. – Photo Peter Hummel

E-Bike Sales Growth Continues in Switzerland

SOLOTHURN, Switzerland - While other markets showed  drops in sales in 2016, the Swiss market proved to be solid. With 325,000 (+ 0.5%) virtually nearly the same number of bicycles were sold as in 2015. 75,665 of them (23.3%) were electric bikes. 

Lately the long-established Swiss brand MTB Cycletech is completely relying on production in Switzerland. – Photo Peter Hummel

Switzerland Continues To Be Speed E-Bike Pioneer

While the total number of bikes sold in Switzerland last year decreased by 1% to 323,059 units, the e-bike market continues to grow. In 2015 the volume increased 15%.