2023 challenges European e-bike markets

2023 challenges European e-bike markets

Undeniably European e-bike sales took a step back last year. In 7 European countries who already reported their market statistics for 2023, the total volume decreased by 8%, from 4,555,264 units in 2022 to 4,178713 last year.

In this online magazine a summary is provided of the key market data in what was a difficult year for the industry. Also, the latest export figures from Taiwan give a good indication of how the market will develop in 2024. Here, there are small signs that the freefall is over and market stabilisation is on the horizon.

Highlights in this latest online magazine (Issue 32 | May 2024) include:

  • European e-bike sales take step back
  • Key markets remain positive despite sales decline
  • Sign of freefall in Taiwan e-bike exports levelling out

From the start of next year, Georg Honkomp will hand over his position as chairman of the board. – Photo ZEG

Georg Honkomp steps down as chairman of the board at ZEG

COLOGNE, Germany - From the start of next year, Georg Honkomp will hand over his position as chairman of the board of Europe's biggest dealer cooperative, German ZEG, to his successor Fred Schierenbeck.

In a cost-cutting exercise, Accell Group started 2024 with the announcement that it was merging its two facilities in Heerenveen, The Netherlands and relocating some of the current production to Accell's other European manufacturing facilities. – Photo Tweewieler

Accell Group files 2023 accounts with 10% revenue drop but 'recovery...

HEERENVEEN, The Netherlands - As the market continues to be challenging, liquidity will remain a key focus of the Accell Group, according to a business update of the company published yesterday. With accounts for 2023 finalised with a 10% revenue drop, "recovery is well on track across the business," states CEO Tjeerd Jegen.

How can the Taiwanese industry sustain the financial losses it has accrued in 2024? - Photo Bike Europe

Taiwan on course for €500 mln e-bike export value loss

TAIPEI, Taiwan - The fact that the Taiwanese supply chain has struggled during 2024 is fully evident in the latest custom statistics. In Q3, the island nation exported around 75,000 e-bike units, a 44% drop compared to 2023. E-bike exports to the EU specifically dropped 55% to a mere 34,000 units between July and September. Most significantly, the country is on course to see its export value drop half a billion euros this year in total.

Happy Holidays from the Bike Europe Team

Happy Holidays from the Bike Europe Team

ZEIST, the Netherlands - As the year draws to a close the Bike Europe team would like to thank you for your continued support throughout this challenging year.